Kiko Kostadinov pays homage to the ASICS Institute of Sport Science (ISS). The shoe is inspired by the ethos of the ISS, mainly its commitment to "human-centric science" whilst working with unique materials to design "intelligently." The GEL-QUANTUM™ ZIENTZIA by Kiko Kostadivov highlights the ISS's iconic ASICS BLUE colour palette and leans heavily into material explorations and proportion play on the iconic ASICS stripes.